Airborne's Entertainment's proprietary Runway™ technology platform is the steak behind the sizzle of PocketBoxOffice™. The ultimate backend platform for wireless, Runway™ is a seamless, turnkey solution for the management and distribution of content on Micro-Entertainment networks with consistent and tested functionality that is constantly being updated...

	Flow and scheduling of mobile Micro-Entertainment content
	User-friendly, web-based interface
	Support for text, voice, image and multimedia files
	Payment and data transfer between content producers and wireless carriers
	Client-specific content scheduling and menu generation
	Mobile device recognition and optimization
	Presentation templates in WML, HDML, HTML, XML
	Support of the WAP, SMS, PalmOS and PocketPC protocols
	Multilingual content
	Extensive usage and analytical reporting
	Editorial tools
	Content fee processing
	Third party advertising server support
	Runway™ is a web-based open-architecture built with Allaire Cold Fusion Professional Edition 4.5, using an Oracle database.